What happens on a shoot, hour by hour?
From the location scout to the last shot of the day, here is how a typical shooting day actually runs, hour by hour, so that nothing about it is unfamiliar when the day comes.
Journal
Your questions,answered properly.
Pricing, timelines, methods: the questions that come up before every project, answered at length rather than in a sentence.
Live-action, hybrid or AI: how do you choose?
The choice does not follow a trend, it follows one question: does your image have to stay credible and embodied, or does the message matter more than what carries it?
Organising a company offsite: a realistic countdown
An offsite is prepared months ahead, not weeks. Here is the realistic countdown, step by step, from picking the venue to the debrief once everyone is home.
Who owns the rushes and the source files?
The finished deliverable is always yours. Unedited rushes stay with the studio; the source code of a delivered website, on the other hand, is yours in full unless the quote says otherwise.
Do you need to be on every social platform?
No. Every platform has its own audience and its own use: it is better to concentrate on two or three that fit than to spread the same content across ten interfaces.
How long does it take to build a showcase site?
Once the project is scoped, allow a few days to two weeks for a showcase site at Evrox. The timeline depends above all on how fast you validate, and on the studio's schedule.
How much does a corporate video cost?
No, a corporate video has no fixed price: shooting time, the number of delivered formats, usage rights, deadlines and crew size can move a quote by a factor of ten.
What to look for in a video quote when comparing suppliers
A quote half the price of the other usually signals a figure that does not add up; a quote around 30% higher usually signals an agency in the middle. Here are the lines to compare, one by one, before choosing.
What a site "optimised for AI" (GEO) really means
GEO tunes a site so that generative AI (ChatGPT, Claude, Gemini and others) can read and cite it, not just so Google can index it. There is no official standard, but one proposal is taking hold: llms.txt.
A question this doesn't cover?
Ask it directly. We answer every message ourselves.
Ask your question →